Become the heat-pump company your market trusts first

Who this is for

This is for owner-operators and general managers of heating and cooling companies that want heat pumps to be a larger, steadier share of their revenue. It suits you if:

• you already install cold-climate, ductless or ducted heat pumps and want the market to know it
• your phones swing wildly whenever a rebate opens or closes, and you want fewer surprises
• your quotes stall while homeowners "wait to hear about the rebate"
• you are competing against larger companies that buy every heat-pump keyword in your city

HeatPump.Agency is a digital marketing and business consulting service. We are not an HVAC contractor, so no installs, service calls or repairs come from us. Our work ends at your phone, your quote and your reporting; your licensed technicians do the rest.

The rebate cycle is your real season

Answer first: for heat pumps, the program calendar often matters more than the thermometer. Furnace replacement still follows the first cold snap, but heat-pump enquiries follow announcements.

Three moments repeat in every province:

1. Announcement. Search volume and calls jump, mostly from people who are not eligible yet or are confused about who is. Your job is to capture them and qualify them politely.
2. Rule change. Income tiers shift, equipment lists change, or a stream closes. Old web pages become wrong overnight, and the company with the clearest explanation wins trust.
3. Closure. Demand drops off a cliff unless you have something else to say: efficiency, comfort, air conditioning, replacing an aging system before it fails.

A live example: the federal government announced a National Heat Pump Rebate Program on 2026-10-08, with up to $10,000 for below-median-income households and $2,000 for other eligible homeowners, launching in 2027 according to the Government of Canada announcement. As of October 2026 no administrator or start date had been published. That gap is exactly when a prepared contractor builds the explainer page, the intake questions and the waiting list, so the phones are ready the day it opens. Our guide to preparing for the 2027 federal rebate walks through it step by step.

What we do

Four services, each aimed at one weak point in a heat-pump business. Most clients start with one or two.

• Heat-pump specialist positioning. Proof that you are the expert: install galleries by home type, cold-climate performance explained in plain words, manufacturer training and program-registration status shown where homeowners look.
• Rebate-driven demand campaigns. Landing pages and ads timed to program dates in your province, with careful "as of" wording that keeps you clear of misleading-advertising trouble.
• Heat-pump search and content. Pages that answer what homeowners actually ask: will it work at minus 25, do I keep my furnace, what does dual-fuel mean, which rebate applies to me.
• Quote-to-install conversion. Intake scripts, quote presentation and follow-up for the long, rebate-shaped decisions heat pumps involve.

The services overview explains how to choose between them.

Proof from our HVAC work

Our published results come from heating and cooling companies, named and linked so you can check them. CanroHeat.ca achieved 250% lead growth, BCWide.ca reached 3× leads in 90 days, and HVACDeal.ca generated 500+ leads at a 12:1 ROI. These are general HVAC results, not heat-pump-only figures, and the results page explains what each one shows and what transfers to a heat-pump business.

Behind them: Ali Sedighi, MBA in Technology Management, with 17+ years in digital marketing since 2007 and 150+ live HVAC websites built.

Canada-wide, province by province

We work with contractors in all 10 provinces and 3 territories, and each market is different. Quebec homes already heat mostly with electricity; Alberta and Saskatchewan heat mostly with natural gas; on Prince Edward Island, heat pumps are already the primary system in more than a third of households. The areas hub summarises every region, and each province page covers its programs, regulators and climate as of October 2026.

Part of a Canadian group

HeatPump.Agency belongs to the Sedighi.ca and SAZ.ca group of companies. We are Canadian, headquartered in Vancouver, British Columbia, and led by Ali Sedighi, MBA. Our parent brand for HVAC marketing is HVAC.Agency, and you can read more about how we work on the about page.

How to start

Start with the free 7-day trial: a digital marketing audit, a website performance check, an SEO analysis and competitor benchmarking, with no credit card. Plans start at $2,998 per month and the pricing page lays out every option. Call, text or email; the contact page explains what to include so the first conversation is useful.